Revive Packaging & Campaign

In order to increase the market share for Abbott Laboratories, we repositioned Pedialyte to a new target market. Pedialytes current audience is for parents with sick babies. Due to the amount of electrolytes and vitamins in Pedialytes formula, adults are commonly using the drink to cure a variety of ailments. The most popular reason for usage among adults is to recover from hangovers. Knowing this, we decided to take advantage of this niche market by creating a new sub brand with Pedialytes effective formula.